Question 1

What is AI reputation monitoring?

Accepted Answer

AI reputation monitoring is the practice of tracking how AI systems like ChatGPT, Perplexity, Claude, and Google AI describe your brand when people ask about you. Unlike traditional SEO which focuses on search rankings, AI reputation monitoring focuses on what AI actually tells people about your brand — and whether it's accurate.

Question 2

What is Pingaroo?

Accepted Answer

Pingaroo is an AI reputation monitor. It queries multiple AI systems to capture what they currently tell people about your brand, compares that to what your site actually says, and produces a report showing where AI gets it right, where it gets it wrong, and what you can do about it.

Question 3

How does Pingaroo work?

Accepted Answer

You enter your website URL and brand name. Pingaroo simultaneously queries multiple AI systems to capture what they tell people about your brand, then crawls your website to compare AI's version of your brand to reality. Results include a reputation score, what AI gets right, what it gets wrong, and recommendations to fix it.

Question 4

Why does it matter what AI says about my brand?

Accepted Answer

AI answer engines are increasingly how people discover and evaluate brands. When someone asks ChatGPT or Perplexity about your industry, your competitors, or a problem your product solves, the AI's response shapes their perception. If AI systems can't accurately describe your brand — or don't know you exist — you're missing a growing share of discovery and consideration.

Question 5

How is Pingaroo different from traditional SEO tools?

Accepted Answer

Traditional SEO tools audit your website for search engine ranking factors. Pingaroo goes further by directly querying AI systems to capture what they actually tell people about your brand — independent of your website. This reveals the gap between what your site says and what AI has learned about you, which is increasingly how people discover and evaluate brands.

Does AI know your brand?